剑客马云，刀客史玉柱 (Swordsman Jack Ma and Blade-man Shi Yuzhu)

本书以武侠为载体，将马云和史玉柱的商道智慧分别以剑客和刀客的形象演绎得淋漓尽致。不仅从管理、营销、用人等"术"的层面挖掘企业经营的成功之道，而且从商业哲学、为人处世等"道"的层面分享做人的感悟。在生动活泼的武侠故事中，体会智慧，品味哲理，提炼创业、守业、兴业的方略。从企业家创业、兴业的历程解读了一家企业如何从小到大、从弱到强的成长历程。对现代商业及企业运作具有普适性的参考与指导意义，实用性强。(The book, based on martial arts, gives incisively and vivid explanation of commercial wisdom of Jack Ma and Shi Yuzhu separately in the image of swordsman and blade-man. It not only mines enterprise success from such "method level" as management, marketing, and staffing, but also shares their comprehension as pure human being in such "concept level" as business philosophy and human behavior. In lively martial art stories, the reader may taste wisdom and philosophy, and refine strategy in business setting, developing and maturing. The book, from entrepreneurs' setting and developing and maintaining business, interprets how a company grows from small to big, from weak to strong, and it is an universal and practical reference and guidance to modern business and enterprises.)