小QQ大帝国 马化腾传奇（Great Empire of Tencent QQ: Legend of MA Huateng）

马化腾比技术人员更懂市场，比市场人员更懂技术。表面看，腾讯是一家技术型互联网公司，实际上是一家娱乐公司。马化腾吃透了年轻人的特点，极富创意地把增值的娱乐无缝地融合在免费的聊天上，互联网是娱乐的传播载体，娱乐是互联网的增值服务，成功地从单纯的聊天软件转型为娱乐平台，沉淀了数亿的忠诚用户，成了世界最大的聊天软件，成了中国第一大众娱乐品牌。这就是智慧。马化腾是中国重商时代的代表人物，是成功创业的典范。对于有志创业的人来说，马化腾品尝过的酸甜苦辣无疑是宝贵的精神财富，值得大家学习借鉴。（MA Huateng knows market better than technicians and knows technologies better than marketers. On the face of Tencent, it is a technology-based internet company, but actually it is an entertainment company. MA is so familiar with the young that he innovatively and seamlessly integrates the value-adding entertainment with free chat service. Internet is a communicative medium of entertainment, which in return adds value to the internet. He succeeds in winning hundred millions of loyal users by transforming the simple chatting software into an entertainment platform. QQ finally becomes the world's largest chatting software and the best public entertainment brand in China. This is called wisdom. MA is a representative of this Chinese mercantile era and a model for business success. Undoubtedly, his sweets and bitters in work are precious spiritual wealth for future start-uppers to learn from.）