Love Is Free. Guac Is Extra.

April 12, 2021
Moran, former co-CEO of Chipotle, debuts with an inviting inventory of the tactics he used to transform Chipotle into a national brand. After being recruited from his position at a law firm to help lead the growing eatery chain in 2005, Moran focused on empowering the company's employees by restructuring the hiring process and visiting locations to interact one-on-one with as many team members as possible. Curiosity, respect, vulnerability, and honesty, he writes, are the cornerstones of his leadership style, and while Moran believes "one's capacity to be fully human is perhaps the greatest prerequisite to being an effective leader," he doesn't shy away from delivering tough messages: "Don't fall for the morale trap... the only way to create a culture not in need of morale-boosting actions is to build a culture of empowerment." While some will find Moran's perspective a bit rosy, his down-to-earth style will appeal to managers looking for ways to engage their workforce.