Scrappy
A Little Book About Choosing to Play Big
گزارش تخلف
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
July 1, 2016
In order to stand out in a sea of applicants, Sjodin's (founder, sales-training & consulting firm Sjodin Communications; Small Message, Big Impact) book suggests readers reach for unconventional and creative solutions to problems. It is a pity, however, that, with such an emphasis on innovation, this is a rather conventional business title. Like so many other similar works, it is padded with checklists, illustrations, and quizzes. Also, each bit of guidance is illustrated with anecdotes from the lives of other business owners and founders. The ideas are interesting and the stories of both successes and failures are clever and sometimes funny, though they might have been better served having been expounded aloud by a dynamic public speaker. VERDICT This would be a solid read for anyone who enjoyed Gabriel Weinberg and Justin Mares's Traction, Gino Wickman and Mark C. Winters's Rocket Fuel, Peter H. Diamandis and Steven Kotler's Bold, and many more read-alikes.--Jessica Spears, Brooklyn P.L.
Copyright 2016 Library Journal, LLC Used with permission.
July 1, 2016
True to her intent, Sjodin (Small Message, Big Impact, 2011) not only defines what makes for scrappiness but also tells stories of success that, quite frankly, will inspire and provoke readers to also succeed more than her three-pronged attack methodology (attitude, strategy, execution) may. Simply, a scrappy person is a street fighter, enthusiastic, and feisty. Anyone with even a smidgen of interest in discovering how to be scrappy will get the point from the tale of the Girl Scout who sold 117 boxes in two hours, stationed outside a marijuana dispensary (with Mom). In addition to the anecdotes embedded in the narrative, Sjodin features five separate bonus stories, from the tale of securing the Dalai Lama as a marketing conference speaker to the story of how Paulo Coelho didn't give up when The Alchemist (1988) originally bombed. Her advice is motivational and sound. It's the stories that'll hook readers and convince them to add scrappiness to their emotional quotient arsenal.(Reprinted with permission of Booklist, copyright 2016, American Library Association.)
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