马云教典 (Ma Yun Teaching Code)

当年18个人50万资金的小网络公司，如今变成了世界最大的828商业网站；当年那个普通的英语老师，如今变成了世界级的网络公司掌门人；当年那个承受过多次失败的消瘦身形，如今变成了中国拥有最多粉丝的创业偶像......如果你想创业，请读马云。他说过，只要他能创业成功，中国80％的青年人都能创业成功。如果你想成功，请读马云。纵观马云的历程，从身形消瘦爱打架的孩童，到青年时代永不言弃的三次高考，以及之后多次艰辛创业却又多次经历失败，最后终于创建世界级的网络公司阿里巴巴。这是平凡人在伟大时代开创伟大事业的经典案例！本书从创业物语、经营理念、管理谋略、人才战略、竞争策略、战略远见等方面，将马云的成功和阿里巴巴的发展总结成36个方法，为亿万中国创业者和有志青年深度解读马云创业的智慧和管理精髓，提供可供学习之处。(Small network company with 18 people and capital of RMB 500 thousand in those years now has become the biggest B2B business website in the world; The common English teacher in those years now has become the person in charge of the world-class network company; the peaked figure that had suffered many times of failures in those years now has become the idol of starting up the business who has the most fans in China... if you want to start up a business, please read Ma Yun. He said that, if he can successfully start up a business, 80% young people in China can successfully start up the business. If you want to be successful, please read Ma Yun. With wide view of experience of Ma Yun, from the peaked child who liked fighting, to the three college entrance examinations of never giving up in youth age, then many times of starting up the business with hardship but being suffered with many times of failures and finally the establishment of world-class network company‐Alibaba, this is the classical case that the ordinary person creates the great career in the great age! From the story of starting up the business, operation principle, management strategy, talented people strategy, competition strategy. Strategic foresight and other aspect, this book summarizes the success of Ma Yun and the development of Alibaba into 36 methods to provide the learning parts for millions of Chinese entrepreneurs and strong-willed young people to deeply understand the essence of wisdom and management of Ma Yun starting the business.)