Search Engine Optimization For Dummies

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

• Covers search engine basics to help you get started
• Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
• Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
• Explains how to use link popularity in order to boost rankings
• Zeroes in on advertising your site by using pay-per-click options