What the Customer Wants You to Know

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

How Everybody Needs to Think Differently about Sales

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

How Everybody Needs to Think Differently about Sales

From the bestselling author of "What the CEO Wants You to Know"?how to rethink sales from the outside in
?We have to face the truth: "the process of selling is broken." Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.?
More than ever these days, the sales process tends to be a war about price?a frustrating, unpleasant war that takes all the fun out of selling.
But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there's a catch: you won't be able to do that with your traditional sales approach.
Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers.
This book defines a new approach to selling?which Charan calls value creation selling?that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to:
? Gain a deeper knowledge of your customer's problems
? Understand how your customer's company really makes decisions
? Help your customer improve margins and drive revenue growth
? Connect sales with other key functions such as finance and manufacturing
? Come up with new customized offerings
? Make price much less of an issue
VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time.
Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

拉姆·查兰（Ram Charan）

ناشر

Portfolio

شابک

9781591841654

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب What the Customer Wants You to Know

What the Customer Wants You to Know

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

ناشر

شابک

کتاب های مرتبط

Influencer

How to Be a Star at Work

The Leadership Moment

Thinking in New Boxes

The Facts of Business Life

This Time Is Different

I Shouldn't Be Telling You This

Leadership by Algorithm

To Sell Is Human

Go Pro - 7 Steps to Becoming a Network Marketing Professional

6 Months to 6 Figures

Strategize

Agency

A Random Walk Down Wall Street

How Capitalism Saved America

The 360 Degree Leader

Fault Lines

Employee Training &amp; Development

Inside Coca-Cola

The Intelligent Entrepreneur

Body of Work

دیدگاه کاربران

Employee Training & Development