Anyone Can Sell

All of Thom's knowledge could not just fit into one book. Anyone Can Sell not only offers an overarching perspective of selling in the health club industry, but also provides detailed advice towards immediate success in sales. This book provides a fresh approach to sales. Plummer reminds us that selling fitness should be about helping people achieve the healthy lifestyle that they are seeking. Following Plummer's advice will help refocus your club's sales intentions. He presents effective sales strategies, as well as productive sales techniques.

Plummer's 30 years of experience serve as the underlying basis of his suggestions on how to individualize the sales process and help reinforce his reminder to never prejudge a prospective member. He guides the reader into new perspectives: that of an inexperienced exerciser, an approaching buyer, and an intimidated potential member. His professional advice is great both for someone just starting in the business and for those needing to refresh their selling practices. Thom has a lot to teach, so if you are not a health dub sales expert, read what Thom has to say, and I guarantee you will gain new insights!