Shoptimism

Have you ever wondered why you want to buy things you don't need or spend more than you want on things you do need? This book explains that retailers, marketers, and advertising agencies know what's going on in your brain, and they craft their messages accordingly. Narrator Jim Frangione has an authoritative voice that enhances the book's research-based conclusions, and his assured pacing and concise diction make the work easy to follow. Don't be fooled, though: Frangione is something of a set-up man for the author. He nails punch lines, pauses for sarcasm, and fairly drips with disdain when recounting stories of resistant consumers who think they can outsmart the experts. It's a lot of fun. Listen well and be educated. R.I.G. (c) AudioFile 2010, Portland, Maine