Explaining Research

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How to Reach Key Audiences to Advance Your Work

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Explaining Research

How to Reach Key Audiences to Advance Your Work

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers.

As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.

This authoritative guide shows how to:

- Develop a "strategy of synergy" that makes research communication efficient and effective
- Give compelling talks
- Build a professional Web site
- Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars
- Write popular articles and books
- Persuade donors, administrators and other key funding decision-makers
- Produce news releases that attract media coverage
- Give clear media interviews
- Serve as a public educator in schools and science centers

Visit www.explainingresearch.com to learn more about the book and additional resources.

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گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

Dennis Meredith

ناشر

Oxford University Press, USA

شابک

9780199732050

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Explaining Research

Explaining Research

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2010

نویسنده

ناشر

شابک

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