The Fred Factor

Mark Sanborn's latest audio is about an extraordinary postal carrier named Fred, who is the model of personal service and passion for his work. Sanborn is a youthful and relaxed speaker whose steady voice adds value to his writing--much like the way he wants us to put value into what we do. He is utterly convincing when he explains how people give work dignity when they try to make a difference, build relationships, develop potential in others, and constantly reinvent themselves. Using examples of Fred-like behavior from his travels, he says we can achieve significance in small and large ways if we evaluate ourselves regularly on the key Fred factors--awareness, agenda, attitude, action, and accomplishment. T.W. (c) AudioFile 2007, Portland, Maine