Fast Innovation

"How can I create an innovation engine that will consistently deliver substantial organic growth?"

This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.

Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.

Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

• Why current approaches to innovation fail

• A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent

• The secret for finding out what your customers really want (not just what they say they want)

• Tools and methods for turning customer insights into ideas that will generate significant ROI

• The key levers that senior leadership must engage to create innovation capability across the business