Public Relations Theory

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 5 (0)

Application and Understanding

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

Application and Understanding

The comprehensive guide to applied PR theory in the 21st century

Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.

Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.

Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2019

نویسنده

Brigitta R Brunner

ناشر

Wiley-Blackwell

شابک

9781119373148

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Public Relations Theory

Public Relations Theory

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2019

نویسنده

ناشر

شابک

کتاب های مرتبط

Early Hollywood

Cemeteries of Seattle

Seattle's Green Lake

U.S. Penitentiary Leavenworth

Aubuchon Hardware

9780738574509

Great Sand Dunes National Park

Hot Rodding in Ventura County

San Francisco's Twin Peaks

Paramedic Crash Course with Online Practice Test

Bob Miller's math for the new GRE

The essentials of United States history, 1500 to 1789, from colony to republic

Wheels of Life

Jude's Herbal Home Remedies

Your Neighborhood Gives Me the Creeps

Serpent of Wisdom

Heal Yourself with Angels

Llewellyn's Truth about Chakras

Spirit Boards for Beginners

The Ghost in the Coal Cellar

365 Ways to Attract Good Luck

دیدگاه کاربران