The Sales Bible

In one of the most comprehensive and noble sales lessons on audio, a veteran sales trainer covers every aspect of the mental preparation, values orientation, and relationship habits necessary for superior results. Gitomer, a smooth reader with a youthful, wide-awake tone, touches his audience with ideas and passion that almost everyone will connect with at a visceral level. He's a sincere and smooth reader who is impossible to dislike or dismiss. His 10.5 sales commandments are clear and full of unforgettable examples--and he breaks his advice down into steps, such as preparing to engage, empathizing with buying motives, and earning the relationship. For business owners as well as professional salespeople, this is essential guidance and a heartfelt invitation to awaken one's higher self and do some good in the world. T.W. (c) AudioFile 2008, Portland, Maine