Good Strategy/Bad Strategy

Starred review from March 15, 2012
Rumelt has been profiled in "The Economist" as one of 25 living persons who have had the most influence on management concepts and corporate practice. In this intriguing work, he explains three simple steps to developing a business strategy, a core skill of any leader in any organization. He defines good strategy as figuring out the nature of the business challenge, designing a guiding policy that produces an advantage, and creating a set of coordinated actions to carry out that policy. As Rumelt clearly delineates, insight into the hidden power of a situation is the heart of good strategy. He explains his various tools for guiding thinking and includes numerous business examples, as well as success stories from the nonprofit sector and military settings that bring to life his lofty ideas. VERDICT Narrator Sean Runnette's refreshing, clear reading further strengthens the extensively researched material from this distinguished business thinker. Highly recommended for all university libraries supporting business curriculum. [For a less laudatory take on this title, read the review of the Crown hc, "LJ" 7/11.--Ed.]--Dale Farris, Groves, TX

Copyright 2012 Library Journal, LLC Used with permission.