Good Strategy Bad Strategy
The Difference and Why It Matters
گزارش تخلف
کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
July 1, 2011
Award-winning author and sought-after consultant Rumelt (Harry and Elsa Kunin Chair in Business and Society, UCLA Anderson Sch. of Management) provides keen insights on how to recognize effective approaches to promoting economic performance. Drawing from his rich experience, he offers numerous examples to help business leaders craft effective strategies. The book contains three essential components. First, it covers how to diagnose a challenge and formulate policy and action plans to address it. Then, it shows how good strategies can build upon the strengths, weaknesses, and sources of power unique to an organization. Finally, it shows the importance of business leaders sharpening their sensitivity to the challenges of an organization by viewing them from the customers' perspective. VERDICT Readers accustomed to managerial terminology should be able to cut through Rumelt's thin shroud of consultant hype to get to his practical insights. Although his candid comments and colorful examples convey his passion for counseling readers interested in strategy, the effective application of these concepts requires considerable experience and stamina.--Jerry P. Miller. Cambridge, MA
Copyright 2011 Library Journal, LLC Used with permission.
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