The Ultimate Sales Machine

Anthony Heald 's pleasing voice and perfect diction are just the start of what he brings to this outstanding business lesson. Along with his obvious confidence at the microphone, his smart-aleck tone stands up well to the author's assertive writing and magnifies the impact of his ideas. The 12 strategies that anchor the lesson cover every possible aspect of major-league selling and marketing. Holmes offers sophisticated advice on such topics as to-do lists, creating superstar performers, leading proactively, high-impact marketing, staff meetings, handling interruptions, effective training, and, most critical, staying 100% disciplined and committed to important tasks and goals. This sophisticated guide emphasizes analytic thinking and careful strategies. Holmes is an original thinker, and his exercises have an energizing edge. T.W. Winner of AudioFile Earphones Award (c) AudioFile 2008, Portland, Maine