Health Care Market Strategy with the Navigate 2 Scenario for Marketing

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From Planning to Action

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

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From Planning to Action

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market.
In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you're a student interested in learning marketing strategy or a working executive seeking additional training in management, this book will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created.

Significantly revised, the Fifth Edition features:
- Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good
market share' and 'bad market share' and potential future disruptive technologies
- Recent examples that reflect current business models such as online retailers and online health information websites such as WebMD
- Thoroughly updated chapter on the competitive marketplace with new discussion on the domestic medical tourism trend and expanded discussion of transparency
- More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress
- A new discussion on Integrated Marketing Communications, including new and enhanced discussion of digital media and how its effectiveness is measured

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2018

نویسنده

Eric N Berkowitz

ناشر

Jones & Bartlett Publishers

شابک

1284150402

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Health Care Market Strategy with the Navigate 2 Scenario for Marketing

Health Care Market Strategy with the Navigate 2 Scenario for Marketing

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2018

نویسنده

ناشر

شابک

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