Business Adventures

Johnny Heller narrates 12 detailed essays on the history of business, written between 1959 and 1968 for THE NEW YORKER. In measured tones, Heller covers such topics as the 1962 stock market crash, IRS code codification, Texas Gulf oil, the Xerox machine, the creation and failure of the Edsel, the Piggly Wiggly supermarket chain, General Electric, the New York Stock Exchange, Tennessee Valley Authority administrator David Lilienthal, BFGoodrich, the Federal Exchange versus the pound sterling, and more. Affecting a newscaster's matter-of-fact tone, Heller reports the events as if they occurred yesterday. This audiobook is the perfect gift for listeners who love the history of business and want to understand how technology evolved to what we know today. M.B.K.