Speech Acts across Cultures

The book deals with three major areas of Speech Act research: 1) Methodological Issues, 2) Speech Acts in a second language, and 3) Applications. In the first section authors discuss general issues of methodology and present data in an effort to detail the efficacy of different methodologies. Research clearly shows the effect of methodology on the results. This section is followed by a discussion of specific speech acts, including speech acts and strategy use that have as their goal the creation and maintenace of solidarity (i.e. greetings, compliments, apologies) and speech acts that involve face-threatening acts (i.e.complaints, favor-asking, suggestions). In the final section, authors consider applications of speech act research within the context of advertising and business relationships.