The Midcentury Kitchen

An illustrated pop history from aqua to avocado, Westinghouse to Wonder Bread

During the optimistic consumerism of midcentury America when families were ready to put their newfound prosperity on display, companies from General Electric to Pyrex to Betty Crocker were there to usher them into a new era. Counter heights were standardized, appliances were designed in fashionable colors, and convenience foods took over families' plates.

With archival photographs, advertisements, magazine pages, and movie stills, The Midcentury Kitchen captures the spirit of an era—and a room—where anything seemed possible.