Survival is not Enough

Seth Godin has some of the most intriguing business ideas for today's business. His twenty-first-century approach to marketing and organization shakes up traditional models and concepts. He's very skilled at presenting and "selling" his ideas. Like those found in PERMISSION MARKETING and UNLEASHING THE IDEAVIRUS, Godin's ideas about the parallels of evolution and the organization of companies make listeners think outside the box. His animated style is compelling, if a little overwhelming when listened to at length. The energy of his ideas flows in megawatts. Godin's concept of "zooming" sets listeners on a course of dynamic change. R.F.W. (c) AudioFile 2002, Portland, Maine