Pre-Suasion

Whether you're asking for a raise at work, selling a car, or persuading your spouse you need a weekend away, you can get better results by changing what's in the other person's mind before you make your pitch. Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author's reasoning and the specific techniques offered. Lloyd's calm and deliberate diction is reassuring and doesn't compete with Cialdini's conversational writing. The author uses anecdotes to show that what is in people's minds before we make a request has a big impact on how they respond. With incisive research summaries and sensitivity to the ethical issues involved, this is the complete guide to becoming more effective when influencing others. T.W. � AudioFile 2016, Portland, Maine