The Enlightened Capitalists

افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 4 (1)

Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.

ترجمه این کتاب مشاهده همه کتاب های ترجمه نشده

Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good

An expert on ethical leadership analyzes the complicated history of business people who tried to marry the pursuit of profits with virtuous organizational practices—from British industrialist Robert Owen to American retailer John Cash Penney and jeans maker Levi Strauss to such modern-day entrepreneurs Anita Roddick and Tom Chappell.

Today’s business leaders are increasingly pressured by citizens, consumers, and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and socially responsible.

In The Enlightened Capitalists, James O’Toole tells the largely forgotten stories of men and women who adopted forward-thinking business practices designed to serve the needs of their employees, customers, communities, and the natural environment. They wanted to prove that executives didn’t have to make trade-offs between profit and virtue.

Combining a wealth of research and vivid storytelling, O’Toole brings life to historical figures like William Lever, the inventor of bar soap who created the most profitable company in Britain and used his money to greatly improve the lives of his workers and their families. Eventually, he lost control of the company to creditors who promptly terminated the enlightened practices he had initiated—the fate of many idealistic capitalists.

As a new generation attempts to address social problems through enlightened organizational leadership, O’Toole explores a major question being posed today in Britain and America: Are virtuous corporate practices compatible with shareholder capitalism?

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2019

نویسنده

James O'Toole

ناشر

Harper Business

شابک

9780062880246

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب The Enlightened Capitalists

The Enlightened Capitalists

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2019

نویسنده

ناشر

شابک

کتاب های مرتبط

Influencer

How to Be a Star at Work

The Leadership Moment

Thinking in New Boxes

The Facts of Business Life

This Time Is Different

I Shouldn't Be Telling You This

Leadership by Algorithm

To Sell Is Human

Go Pro - 7 Steps to Becoming a Network Marketing Professional

6 Months to 6 Figures

Strategize

Agency

A Random Walk Down Wall Street

How Capitalism Saved America

The 360 Degree Leader

Fault Lines

Employee Training &amp; Development

Inside Coca-Cola

The Intelligent Entrepreneur

Body of Work

دیدگاه کاربران

Employee Training & Development