Frenemies

January 1, 2018

Longtime "Annals of Communications" columnist for The New Yorker, NYPL Literary Lion Auletta examines the $2 trillion global advertising/marketing business, seriously under siege since the Digital Age dawned. With conversations from old-guard Sir Martin Sorrell, head of the world's largest ad agency holding company, to Facebook's Carolyn Everson.

Copyright 2018 Library Journal, LLC Used with permission.

Longtime NEW YORKER contributor Ken Auletta intelligently discusses the changes in global advertising, emphasizing the perspectives of the most powerful players and influencers. A great deal of our economy is directly tied to media used for advertising and marketing. Both are fraying around the edges, resulting in those who desire to promote products, those who broker advertising agencies, and those who are Internet powerbrokers becoming simultaneously friends and enemies: "frenemies." Jonathan Todd Ross's warm, friendly baritone effectively enlightens listeners on MediaLink's founder and CEO, Michael Kassan, who is portrayed as the ultimate representative of the sea changes in global marketing. There is much to learn here, and it is presented in a most entertaining manner. W.A.G. � AudioFile 2018, Portland, Maine