The Leader in You

November 29, 1993
Essentially an updating of Dale Carnegie's enormously successful books of the 1930s and '40s ( How to Win Friends and Influence People has thus far sold 30 million copies), this book adds little new material. The major difference is that this effort is more unabashedly focused on influencing people in order to make money, which is logical since the book is aimed at business people. Carnegie's rules are reiterated: be euphoric if you can and, if you can't, at least don't be negative; respect others and try to make them feel praiseworthy and deserving of recognition; listening is just as important as talking, perhaps more so. Business people are advised that they can be leaders if they realize that the pyramidal structure of the corporation is being replaced by teamwork; and if they set goals and keep them constantly in mind, business people have a good chance of realizing their objectives. Thus, while Levine, CEO of Dale Carnegie, and Crom, a vice-president of the firm, offer little that's original, one senses that sales will be excellent.