The Culture Map

As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd- the result can sometimes be disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals.

In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries.