First Impressions

January 26, 2004
The authors, both psychologists, run a New York–based business that coaches professionals on how they present themselves in business contexts and singles on how they appear during staged dates. In breezy helpful style, this book helps readers identify gaps between self-perception and actual effect. The secret to a good first impression, the authors argue, is "social generosity," carefully helping others feel good about themselves, whether through "appreciation," "connection," "elevation" (good spirits) or "enlightenment" (new information). Each chapter covers one of "Seven Fundamentals of a First Impression" (including the need for self-disclosure and for fluency in conversational dynamics); each ends with a checklist of "positive topic behaviors" and "common miscommunications" (e.g., if you focus on one topic, you may think you're passionate but you come off as self-absorbed). While some insights are basic (eye contact as an indication of interest), the authors thoroughly dissect interactions that are eminently flubbable. For example, the most common violation of "talking with" is "talking at," which can include lecturing, storytelling, sermonizing and telling jokes. The insights presented here are based not just on the authors' experience as consultants but also on the psychological literature: getting in sync with a partner, the research shows, requires coordinated smiling, gesturing and a mutual attentive gaze. The secret to sex appeal? Androgynous characteristics matched with confidence and warmth. This highly practical book ends with suggestions on how to tweak your style, including asking friends for feedback and consciously charting behaviors. To their credit, the authors remind newly enlightened readers of the importance of cutting others slack: somewhat annoying behavior may stem from good intentions.