The Game-Changer

Management guru Ram Charan teams up with Procter & Gamble's legendary CEO, A.G. Lafley, to explain the importance of innovation in today's challenging business climate. Marc Cashman's relaxed interpretation holds the listener's attention and captures every idea in this seminal program. He does it with his crisp documentary-style voice and intellectual engagement, rather than vocal showmanship. The authors say that successful innovations are the result of organic social support as well as accounting projections and engineering algorithms. Fascinating stories from P&G and other well-known companies prove the main principle--that customer-driven innovation is essential to higher margins and sustained market growth. Lafley's insider strategies and Ram Charan's razor-sharp abstractions are a winning combination in this powerful audio. T.W. (c) AudioFile 2008, Portland, Maine