Brew Your Business

October 1, 2017
So many thriving microbreweries dot the contemporary American landscape that it's no wonder home brewers with entrepreneurial spirits think seriously about turning their avocations into profit-making businesses. Such dreamers can reify their aspirations with the advice available from these experts. Starting with instructions on beer brewing in general, the authors detail the steps involved in brewing, with particular emphasis on the importance of adequate equipment and the essential techniques of sterilization to ensure the brewer achieves the twin goals of a pure and safe product. Many state and federal laws address beer manufacturing and sales, and the successful craft brewer has to have accurate knowledge of these regulations. Managing employees, raising capital, and every other facet of business administration play a role in poising a brewery for success, even in a small market. An extensive bibliography guides serious readers to even deeper knowledge of this ancient craft.(Reprinted with permission of Booklist, copyright 2017, American Library Association.)