The Female Brand

June 1, 2009
Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience to sell readers on themselves-rather than trying to be "one of the boys," Kaputa insists, women will get farther in the workplace by using the strengths unique to them. Stuffed with self-evaluation materials, direct advice and "brainstormer" exercises, Kaputa has put together a useful, well-organized primer on a familiar argument. While some of the generalizations are a bit heavy handed-women have stronger verbal skills than men, women derive less satisfaction from high-level "workaholic" positions-Kaputa breaks down the idea of personal branding into manageable concepts: specialization, presentation and effective networking. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement.

August 15, 2009
Branding expert and founder of SelfBrand LLC, Kaputa ("U R a Brand!: How Smart People Brand Themselves for Business Success") examines how women can brand themselves for success in the workplace, suggesting that women must first stop acting like men in order to get ahead. Other suggestions include honing your intuition, making the most of a more female collaborative style, and even creating a unique fashion and personal style to draw attention to you as a brand, which may rub some readers the wrong way. Still, those seeking to diversify their business titles may want to consider it.

Copyright 2009 Library Journal, LLC Used with permission.