How to Make Money as an Artist

November 1, 2000
Talent, luck, and a capacity for relentless self-promotion are the foundations for a successful art career. Since luck is capricious and talent seems innate, Moore concentrates on techniques for marketing and promoting art work as perhaps the only aspect of an art career susceptible to improvement by reading self-help manuals. Moore details seven strategies: creating a marketing package, getting a gallery, joining art clubs, getting into juried shows, advertising, getting an art representative, and making prints. All of the chapters contain clear explanations and practical advice, but they will be most useful to those just entering the field. The short final listing of granting agencies, arts organizations, and publications should serve as a starting point to anyone researching the field but falls short of encyclopedic.--David McClelland, Philadelphia

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