The Naming of the Shrew

Latin names—frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel—have been annoying the layman since they first became formalised as scientific terms in the eighteenth century.

Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus, or the Oxford Ragwort been called Senecio squalidus—'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae, a genus of fish Batman, and a Trilobite Han solo? Why is zoology replete with names such as Chloris chloris chloris (the greenfinch), and Gorilla gorilla gorilla (a species of, well gorilla)?