
Deadly Spin
An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
یک شرکت بیمه در مورد اینکه چگونه روابطعمومی شرکتی، مراقبت بهداشتی را میکشد و آمریکاییها را فریب میدهد صحبت میکند.
فرمت کتاب
audiobook
تاریخ انتشار
2010
نویسنده
Patrick Lawlorناشر
Tantor Media, Inc.شابک
9781400189250
کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی

September 13, 2010
The disinformation campaigns with which health insurance companies hide misdeeds and manipulate public policy are laid bare in this searing j'accuse by one of their own. Potter, a former CIGNA public relations "spin-meister" whose whistle-blowing congressional testimony made a splash, takes us into the war rooms where he and his fellow flacks battled bad publicity—their counterattack against the documentary Sicko included employee training in how to weather a Michael Moore ambush—and fought to stymie health-care legislation. (He helped formulate the rhetoric of socialism and death panels that thundered from Republican podiums.) He exposes the PR pros' propaganda tricks—fake grass-roots organizations, bogus scientific studies—and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America's for-profit health-insurance system: the underhanded methods insurers use to "dump the sick"; the skyrocketing premiums and deductibles that put health care beyond the reach of millions; the obscene salaries executives rake in while denying benefits to patients. These criticisms aren't new, but Potter's street cred and deep knowledge of the industry make his indictment unusually vivid and compelling.
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