The Wicked Game

Starred review from May 17, 2004
Sounes approaches a journalistic exposé of the modern business of golf from a biographical perspective. Through riveting portraits of Arnold Palmer, Jack Nicklaus and Tiger Woods, the author of biographies on Charles Bukowski and Bob Dylan turns the spotlight on the game's evolution, from country club pastime to a multibillion-dollar business, with multimillionaire players holing out and cashing in. The "wicked" in this game is in its documented history of discrimination against minorities, women and the less-than-rich who can't afford the country club dues. (The "Caucasian clause" existed in the rules of the PGA of America from 1934 until 1961.) In modern parlance, it also refers to being wickedly difficult to play and wickedly fun. With the advent of charismatic players such as Palmer and Woods, and the rise of sports marketing pioneered by the late Mark McCormack and IMG management, golf became accessible to the average player and attractive to big business by way of endorsements. McCormack realized that "most people who follow golf also play the game." He figured they would pay to own equipment and clothing endorsed by their favorite players, pay to get advice from them and pay to watch demonstrations. With his handsome, folksy charm, Palmer created a new type of golf image and, with McCormack calling the shots, readily cashed in. Nicklaus's prodigious talent and latent appeal upped the odds and the purses. Now Woods has run with the ball further than anyone could have imagined. Sounes, who lives in London, chastises the PGA and the players for not being more politically active or correct; he chastises Woods for being the only player not to give him a personal interview. A slightly sensational style can be forgiven in light of the thoroughness of the research. For those tired of the numerous golf books written by players and coaches, or of those written by sports magazine journalists (many of whom depend on their good relationships with the players to get a story), this no-holds-barred history will be a breath of wickedly fresh air. Agent, Russell Galen
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