Buying In

Brands and their marketing have great influence on our buying habits; now we can find out how they work. After years of study and research, the author explores products from tennis shoes to beer, and brands from Red Bull to Hello Kitty. Narrator Robert Fass sounds enthusiastic as he sells an idea the author calls "murketing," a word combination of "murky" and "marketing." Fass puts the energy of a caffeinated sports drink into his delivery, projecting the author's message like a super-salesman. He modulates his tone and volume to keep listeners' attention as they learn the trade secrets of "commercial persuasion." Since the audiobook has no complicated plot or characters, it would fit nicely into one's library for stop-and-go listening. J.A.H. (c) AudioFile 2008, Portland, Maine