Business Is Combat

Business Is Combat
افزودن به بوکمارک اشتراک گذاری 0 دیدگاه کاربران 3 (1)

مشارکت: عنوان و توضیح کوتاه هر کتاب را ترجمه کنید این ترجمه بعد از تایید با نام شما در سایت نمایش داده خواهد شد.
iran گزارش تخلف

فرمت کتاب

audiobook

تاریخ انتشار

2008

Reading Level

9-12

نویسنده

John Lescault

شابک

9781481561051

کتاب های مرتبط

  • اطلاعات
  • نقد و بررسی
  • دیدگاه کاربران
برای مطالعه توضیحات وارد حساب کاربری خود شوید

نقد و بررسی

Publisher's Weekly

February 28, 2000
Advocating the use of military training techniques in motivating sales people, Murphy walks his talk as a sales consultant and F15 fighter pilot for the Air National Guard. Having started in sales as a high school student working for a family office-supplies business, he contends that he has successfully divided his time between work and the military for a number of years because of the similarities between the two fields. In his view, both fighter pilots and sales people require mission statements that "must be absolutely clear and understandable measurable achievable and must support the overall objectives of the organization." In addition, just as fighter pilots must take a specific sequence of steps in the course of each flight, sales people need a concrete action plan for accomplishing their goals, such as focusing on their key objective and eliminating the unnecessary clutter: "Listen, don't talk. Know when to abort and establish a sense of value to the mission." Writing in a friendly, anecdotal tone, rather than that of a military commander, Murphy offers some helpful advice, although it would be more effective if he had supplemented his own experiences with additional examples from the real world of sales. 50-city radio tour.




دیدگاه کاربران

دیدگاه خود را بنویسید
|