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The Experience When Business Meets Design

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The Experience When Business Meets Design

"Welcome to a new era of business in which your brand is defined by those who experience it."

Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world.

While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But...what is an experience?

Believe it or not, it's more than creative marketing or exceptional customer support. An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle.

An experience is the brand and it is aspirational.

An experience is a great product, its packaging and its performance over time.

An experience is delightful sales and service.

An experience is everything and an experience is intentional by design

The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance?

The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today.

"Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance."

To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture.

In his new book "X," Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth.

Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of: User Experience (UX)Human-Centered DesignHollywood StorytellingGame TheoryTransportation EngineeringStoryboardingApple's approach to experience architecture...

In "X," Solis introduces a framework that will help anyone answer the question "What is an experience?"

Business, meet design.

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گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2015

نویسنده

Brian Solis

ناشر

Wiley

شابک

9781118526392

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب X

X

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2015

نویسنده

ناشر

شابک

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