How to Wash a Chicken

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Mastering the Business Presentation

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Mastering the Business Presentation

“Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.”
--Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

* * * * * * *
Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University’s Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. Through his firm Class 5 Consulting, he works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine.

لغو

گزارش تخلف

مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

تاریخ انتشار

2018

نویسنده

Tim Calkins

ناشر

Tim Calkins

شابک

9781989025222

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب How to Wash a Chicken

How to Wash a Chicken

گزارش تخلف

فرمت کتاب

ebook

تاریخ انتشار

2018

نویسنده

ناشر

شابک

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