Unsafe Thinking

Former ad agency head Jonah Sachs (WINNING THE STORY WARS) may quote studies and interviews with creativity experts, but the heart of this audio is the way his clear voice invites listeners to free themselves from the familiar and express themselves in whatever work they do. His persuasive candor about his own journey, along with his low-key enthusiasm about what he's learned, draws listeners into this audio and keeps them tuned in start to finish. He says safe thinking is particularly dangerous in a world in which the speed of change requires nimble thinking--thinking that is not constrained by convention or habit. While his examples are drawn mainly from the business world, his stories of success and failure are both personal and universal, involving the struggle to find courage, take chances, and express what is in oneself. T.W. � AudioFile 2018, Portland, Maine