Cinderella Ate My Daughter

October 11, 2010
Orenstein, who has written about girls for nearly two decades (Schoolgirls), finds today's pink and princess-obsessed girl culture grating when it threatens to lure her own young daughter, Daisy. In her quest to determine whether princess mania is merely a passing phase or a more sinister marketing plot with long-term negative impact, Orenstein travels to Disneyland, American Girl Place, the American International Toy Fair; visits a children's beauty pageant; attends a Miley Cyrus concert; tools around the Internet; and interviews parents, historians, psychologists, marketers, and others. While she uncovers some disturbing news (such as the American Psychological Association's assertion that the "girlie-girl" culture's emphasis on beauty and play-sexiness can increase girls' susceptibility to depression, eating disorders, distorted body image, and risky sexual behavior), she also finds that locking one's daughter away in a tower like a modern-day Rapunzel may not be necessary. Orenstein concludes that parents who think through their values early on and set reasonable limits, encourage dialogue and skepticism, and are canny about the consumer culture can combat the 24/7 "media machine" aimed at girls and hold off the focus on beauty, materialism, and the color pink somewhat. With insight and biting humor, the author explores her own conflicting feelings as a mother as she protects her offspring and probes the roots and tendrils of the girlie-girl movement.