American Icon
Alan Mulally and the Fight to Save Ford Motor Company
گزارش تخلف
کتاب های مرتبط
- اطلاعات
- نقد و بررسی
- دیدگاه کاربران
نقد و بررسی
October 29, 2012
When the government offered to bail out the big three Detroit automakers, Ford decided to go it alone and save the family business. Unpopular as it was at the time, the decision proved to be a win for the company, which turned things around and fostered astounding growth and success. Narrator Pete Larkin delivers an excellent performance that takes listeners on a tour of the crunch-time decisions that changed the company. Larkin’s deep, steady, and confident delivery is well suited to this tale of corporate greed and business deals. His style, reminiscent of a classic newsman, easily hooks listeners—who will stick around to see how Ford managed the turnaround. A Crown Business hardcover.
April 1, 2012
In September 2006, Alan Mulally left Boeing to become the CEO of Ford, and many industry observers felt that he'd jumped from the frying pan into the fire. Ford's progress in the five-plus years since then has given new meaning to the word tumultuous. The company posted one of their largest losses ever at the end of 2006. Since then, however, they have clawed their way back to profitability and are now doing quite well. This first book by journalist Hoffman (Detroit News) is a blow-by-blow story of those years, focusing on Mulally and his efforts to bring the company back into the black. A combination biography and company history, the book is filled with details of the inner workings of the Ford executive offices. VERDICT For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant. Recommended for readers interested in the auto industry and the current economy.--Susan Hurst, Miami Univ. of Ohio Libs., Oxford
Copyright 2012 Library Journal, LLC Used with permission.
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