Nextville

May 1, 2008
Successful real estate broker Corcoran ("Use What You've Got"), founder of the Corcoran Group real estate company, shares her interesting predictions of "the next big things" in real estate, driven by the massive baby boomer cohort now entering retirement. This significant population group of over 77 million aging boomers, now turning 60 at a rate of 8000 per day (or one every eight seconds), has been diligently analyzed by demographers and economists. With Berger ("Advertising Today"), Corcoran reveals that over 45 million boomers will likely move into a new home within the next ten years, and they will not automatically head for Florida. Corcoran suggests how boomers can find their own special place where they can do what they've longed to do and become who they've longed to be. She offers eight trends in retirement living, suggesting numerous specific communities that represent these trends and providing an interesting Myers-Briggs-type personality test to help direct boomers who choose to relocate. Readers should do further homework before moving to one of these communities, e.g., Galveston, TX, may soon be under water owing to coastal flooding sure to come. In addition, there is little discussion of the subprime mortgage crisis that has cratered the real estate market. The emphasis here on selling and buying real estate, expected from a successful real estate broker, should have been balanced by reasoned analysis of the other factors that influence the choice of a retirement community. Recommended only for academic libraries supporting business and real estate curriculum.Dale Farris, Groves, TX

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