Attracting Capital from Angels

Angels are a particularly rare breed of investor. Whereas venture capital firms and funds invest other people's money in new businesses, angel investors invest their own money. Willing to take great risks, they are the start-up entrepreneur's best friends. Attracting Capital from Angels offers an in-depth look at the white knights of the entrepreneurial world.

Angels most often assist a company when it may be little more than an entrepreneur's dream. Frequently, they offer more than money: serving as coach, mentor, and champion, and often providing guidance from the point of view of one who has experience turning ideas into fortunes.

This book is the product of fifteen years working with, observing, and listening to entrepreneurs and angel investors as they pursued the entrepreneurial dream. It features top-notch research supplemented by in-depth interviews with angel investors and entrepreneurs. The personal stories presented here will help you learn from the mistakes of other entrepreneurs and model your approach on their successes.

From the entrepreneur's point of view, gaining an understanding of the angel as an individual is an important factor in determining whether the partnership will be successful. As such, this book provides an inside look at angel investors and a comprehensive understanding of the "how" and the "why" of what they do. It provides guidance on finding the right angels, avoiding the wrong ones, and making a business work after an angel buys into it.

Topics include:
* Angel investors versus venture capitalists
* How angels identify promising investments
* Selling a business plan to an angel investor
* Spotting frauds and cheats
* The importance of obtaining sound legal advice
* Attracting angels to your business
* Angels' approach to valuation
* Working with an angel after closing the deal

Finding capital for your company is one of the most difficult and important tasks an entrepreneur must undertake, and Brian Hill and Dee Power will help you do it right. Both a practical "how-to" book and an authoritative resource on angel investors, Attracting Capital from Angels will tell you everything you need to know to find your own divine source of capital.