The Power of Persuasion

1. You’re more susceptible to it than you think;
2. The most effective persuaders are the least obvious; and
3. Whether they’re selling cars or religion, professional persuaders all follow the same principles of psychology.

* Limited time offers: "Act fast because this fabulous opportunity won’t come around again!"
* The "Four Walls" technique: A series of carefully worded questions makes you realize that you have no good reason for not purchasing the product
* "Bait-and-switch": A salesman quotes a price on a car missing an important feature, then finds a more suitable car at a higher price