Rules to Break and Laws to Follow

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How Your Business Can Beat the Crisis of Short-Termism

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How Your Business Can Beat the Crisis of Short-Termism

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list.
--Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything

Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally.
--Jim McCann, founder and CEO of 1-800-FLOWERS.COM

Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday.
--Dror Pockard, CEO of eglue

In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both.
--Guy Kawasaki, cofounder of Truemors and author of The Art of the Start

Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you.
--Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

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مغایرت عنوان کتاب با توضیحات و تصویر جلد
عدم رعایت حقوق نشر طبق قوانین جمهوری اسلامی ایران
محتوای مستهجن
توهین به قومیتها و محتوای نژادپرستی
توهین به اقیلیتهای مذهبی
اهانت به مقامات سیاسی و مذهبی
اشاعه ی کودک آزاری
سایر موارد

بستن

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

Martha Rogers

ناشر

Wiley

شابک

0470227540

20,000 تومان

خرید کتاب مطالعه نمونه درخواست ترجمه کتاب

خرید کتاب Rules to Break and Laws to Follow

Rules to Break and Laws to Follow

گزارش تخلف

فرمت کتاب

ebook

زبان

english

تاریخ انتشار

2008

نویسنده

ناشر

شابک

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