The Pursuit of Wow!

February 15, 1995
Business visionary Peters wants to give readers the tools to survive in the tumultuous world of the Nineties. His widely read book, In Search of Excellence: Lessons from America's Best Run Companies (1982), changed the way business does business, and this one is aimed to help us win in this brazen new era. More than 200 thought- and action-provoking tactics and strategies will turn readers into proactive, action-oriented winners in the 21st-century marketplace. Small graphics and illustrations emphasize such gems as "Service with Soul," and "Return phone calls, fast." To succeed, individuals and organizations must stand out from the growing crowd of lookalikes; in his words, "Being average has never had much appeal. Better fail with flair in pursuit of something neat." There is something for everyone in this book.-Susan C. Awe, Jefferson Cty. P.L. System, Arvada, Col.