The E-Myth Enterprise

John Mayer's dramatic performance is a good match for the intensity of this high-impact wisdom on starting a business. Author Michael Gerber has an endless supply of stunningly simple insights, which he expresses with unforgettable clarity. He says that for an idea to make money, it has to be operationalized within a business model that serves employees, customers, suppliers, and investors. This requires five core skills--concentration, discrimination, organization, innovation, and communication--as well as thoughtful management of time, space, and work. Mayer's rich speaking tone captures Gerber's well-grounded humanity and total confidence in his advice. Mayer's devotion to his craft is evident in every sentence and is a perfect vehicle for conveying Gerber's message. T.W. (c) AudioFile 2009, Portland, Maine

April 6, 2009
Gerber (Awakening the Entrepreneur Within
) turns his attention to business invention in this slim, straightforward book that distills the essential knowledge needed to create a completely original company. He identifies four essential facets of building a new company—visual, emotional, functional and financial—and the five essential skills: concentration, discrimination, organization, innovation and communication. Gerber shares success stories and insightful advice on how to conquer obstacles. He ends the book with a noble challenge to any company—to be a business with a conscience, to be responsible for the condition of the world it finds itself in and the condition of the people with whom it interacts, among others. Each chapter ends with takeaway points summarizing key ideas; the points are available as podcasts on a companion Web site. This quick, original, well-organized read is a valuable tool for budding entrepreneurs.