Digital to the Core

October 15, 2015

Gartner, Inc. analysts Raskino (coauthor, Mastering the Hype Cycle) and Waller (coauthor, The CIO Edge) take the concept of digitization as far as it will go and believe that "the core competencies of the digital era may end up being more important than the competencies of each organization's past." They advocate industries make the switch by remapping through concentrating on digital products and services; remodeling by focusing on the leadership team and overall direction of management; and remaking oneself as an individual cheerleader, coach, and mentor for all things digital. From the outset, this book appears geared toward those who have not yet made the jump into the 21st century and primarily concerned with upper-level positions such as the CEO, CFO, CIO, or influential board members. Examples illustrating the kind of change supported in the text aid the reader in applying the principles. VERDICT Raskino and Waller succeed in making their digitally focused premise the main point. Their recommended method is easy to follow but seems overexplained at times. This title will work well in business collections with a concentration on transitions from traditional methods to keeping up with technology.--Mark Hanson, Maranatha Baptist Univ. Lib., Watertown, WI

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