The Ten Faces of Innovation

The Ten Faces of Innovation
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IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

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فرمت کتاب

ebook

تاریخ انتشار

2006

نویسنده

Jonathan Littman

ناشر

Crown

شابک

9780385517010

کتاب های مرتبط

  • اطلاعات
  • نقد و بررسی
  • دیدگاه کاربران
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نقد و بررسی

Publisher's Weekly

September 19, 2005
Kelley's latest builds on The Art of Innovation
, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm, IDEO. This book covers much of the same territory, but focuses on the type of worker and team-building rather than the work environment. The authors define 10 personas, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs. Like its predecessor, the book is breezy and well written, with plenty of self-promotion. Kelley and Littman weave classic and recent stories of business innovation, such as 3M's Scotch tape, Volvo's three-point seatbelts and Netflix's mail-in DVDs, with IDEO's own success stories with clients ranging from the Boston Beer Company, for whom IDEO designed a new Sam Adams tap handle, to Organ Recovery Systems, for whom IDEO helped develop ways to expedite kidney transport. Aspiring business innovators and fans of The Art of Innovation
may find further inspiration in this handbook.




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